Buzzman

A performance-based content distribution platform connecting brands and creators, where reach drives payouts and automation enables scale.

Timeline

August 2025- January 2026

Role / Context

Founding Product Designer / Early Stage Startup

Leveraged Skills

Product Design, Marketplace Systems, Growth UX

PROBLEM

Brands struggle to generate authentic reach without overspending on ads.
Creators struggle to monetize consistently without brand deals or long-term contracts.

Traditional advertising platforms require brands to pay upfront for impressions, often without guaranteed engagement. Influencer marketplaces rely on negotiations, manual tracking, and inconsistent performance metrics.

How might we build a system where:

  • Brands pay only for verified reach?

  • Creators earn based purely on performance?

  • Tracking, payouts, and scale happen automatically?

The challenge was designing a two-sided marketplace that balances incentives, trust, and automation across Instagram and TikTok — without adding friction.

WEBSITE
LANDING PAGE
Buzzman was built at the intersection of performance marketing and creator culture. The challenge was designing a platform that felt fun and creator-forward, while still signaling credibility and measurable outcomes.
We leaned into a soft pink accent system and rounded UI elements to reflect energy, accessibility, and the human side of the creator economy. At the same time, the layout mirrors the clarity of traditional ad platforms, structured campaign cards, clear payout logic, and simplified flows that emphasize performance over hype.

The homepage balances personality and precision. “Creator Powered” communicates community and reach, while the clean campaign grid and measurable metrics reinforce trust and infrastructure. The vision was to create something that feels modern and approachable, yet grounded in accountability, not just another influencer marketplace.
NDA🤐
Due to confidentiality agreements, additional product screens and system workflows are not publicly shareable. I’d be happy to walk through the broader strategy and design decisions in conversation.

If you want to know more details of this project, get in touch!

LinkedIn / vivekdas2510@gmail.com